Faces of 4Wall - Kerrie Robinson

Meet Kerrie Robinson, a Senior Project Manager at 4Wall Atlanta whose journey from high school theatre to leading large-scale productions is as inspiring as it is unexpected. With over a decade of industry experience and a passion for mentoring and collaboration, Kerrie brings a grounded, enthusiastic perspective to every project he touches. In this edition of Faces of 4Wall, Kerrie shares career insights, personal philosophies, and memorable moments that reflect his dedication, resilience, and love for the live events industry.

What's your name and title?
Kerrie Robinson, Senior Project Manager

What 4Wall location do you work at, and how long have you been with the company?
Atlanta, Georgia. I was part of the Magnum acquisition and just recently passed my 10 year mark of working alongside the company. Officially 2.5 years with 4Wall.

What was your "aha!" moment that made you realize this was the industry for you?
I was in Performance Arts in high school and during my senior year took a liking more to the technical side. With that I began staying after rehearsals to help my director with set construction/design, lighting focus and the like.

Describe your career path within this industry.
This actually wasn't the path at all. Afterihgh school I went to college for Civil Engineering but there was always a special place in my heart for my senior year of High School and all I had learned. 2 years into college I reconnected with my high school and began assisting them with shows as their Technical Director. During time as their TD, Magnum did an Audio install in our PAC and then helped on a couple of our bigger shows going forward. We made a connection, they saw my interest and work ethic, and I've been with the company ever since in different capacities.

If your job had a tagline, what would it be? 
Be at peace with the unexpected.

What's the most unexpected or bizarre thing that has happened to you on the job?
SCAD Grad 2024... Load in was done, rig was up, fully rehearsed and waiting for the last piece of the puzzle from the client, and then a series of water mains burst around the city put our venue out of commission. We were patient to see how the city would act, as well as what decision our client would make, but unfortunately the event downscaled drastically to a facility on their campus, and we just loaded out the next day.

When you explain your job and/or this industry to family members who have no idea what it is, how do you do it?
You know when you go to a concert and you're like man that looks or sounds cool...yeah that is what I do. A little more corporate related work in ATL though.

What's one thing people think is easy about your job-but in reality, it's way harder?
So you get to see free shows all the time? No not exactly, we often times miss some cool stuff but that's ok.

If you could trade jobs with one person at 4Wall for a day, who would it be and why?
Lucas Scott-Martin, AV Department Lead of Atlanta. Lucas and I go way back and both started working in the shop together way back when in the AV department. Hard work but a lot of fun was had.

What's your secret weapon on a long, hectic day?
Talking to my wife...that's home base for me.

What's a project you worked on that made you the proudest?
Delta 100. Easily the biggest job I have done. Great crew, successful show and ultimately was a great experience for all.

What's a piece of industry advice that sounded like nonsense when you first heard it but turned out to be absolutely true?
Just Live!

Are there any life hacks at your job that would surprise people?
Do your best to turn it off when you get home. Enjoy your job, create friendships with people, and grow in your career and as a person, but remember what you are doing it all for at the end of the day.

What's the wildest request you've ever gotten from a client, and how did you make it happen?
This needs to be it's own 4Wall Series. Report back to me when it is.

What's a mistake you made early in your career that taught you a valuable lesson?
Trust the process and your team. Everything isn't on my shoulders especially when I surround myself with the people I do. Love all these guys here!

Technology in our industry is constantly evolving-how do you stay on top of what's new?
Honestly our freelancers and techs are like a live messaging board for what's new. So I just pay attention and ask questions.

What's one trend with equipment that you're excited about?
I am really interested to see where video production is going...a little scared too. It's not getting smaller or less complicated by any means so wondering what may be next to ease the flow or add another element of depth.

If you could go back in time and give "Day One You" a piece of advice about this job, or life in general, what would it be?
Stay focused and trust your instincts...you're taking in more than you realize.

What's one career goal you're working toward right now?
Building out the ATL PM bullpen. We have some great guys down here as well as some new additions. So just making sure I keep them up to date on things as well as taken care of in general as an employee but even more so as people.

What's the best part of working at 4Wall (and no, you don't have to say "the people" unless you really mean it!)?
The get it done mentality. Atlanta get's into some stufffff, but we never shy away from a fight and we always get it done. Big thanks to all involved.

Describe your job in three emojis.
👀😏🙌🏾

What's your go-to karaoke song after a long event?
Public Service Announcement - Jay-Z

What's your favorite guilty pleasure snack on the job?
Gummy Snacks

If your work life had a theme song, what would it be?
Can't Tell Me Nothing - Kanye West

What's the last song that you listened to?
Tuscan Leather - Drake