4Wall Promotes Cassie Krowe to General Manager of 4Wall New York

New Yor, NY - 4Wall Entertainment, a leading provider of entertainment equipment rentals, sales, and production services, is pleased to announce the promotion of Cassie Krowe to General Manager of the 4Wall New York location. With more than 20 years of experience in the live events industry, including nearly seven years with 4Wall, Krowe brings a deep understanding of client needs and a proven track record of managing the New York sales team to the GM role. 

Before she joined 4Wall in 2019, Krowe built over a decade of experience in corporate and special events, initially starting on the production side and handling onsite management. Years of hands-on experience gave her a deep understanding of what goes into successful productions, from coordinating multiple teams to ensuring the right equipment and personnel are in place.  

Since joining 4Wall, Krowe has moved up through the organization, most recently serving as VP of Business Development, where she helped coordinate and manage 4Wall New York's local sales team while maintaining relationships across many clients. Her commitment to providing dedicated service for each event, alongside building lasting connections with both clients and colleagues, has shone across all her roles in the company. 

"Having been in the industry for over 20 years, I have always been impressed with 4Wall's reputation for excellence and innovation," said Krowe. "In the months ahead, my goal is to build on the strong foundation that 4Wall has established in this market. I feel very honored to be trusted with this responsibility, and I'm thrilled to work closely with so many talented people who I consider my friends. The future looks bright." 

Krowe credits 4Wall's senior leadership for shaping her management style. "Their commitment to supporting employees has inspired me to lead with empathy and purpose," she said. "I prioritize listening first, fostering collaboration, and creating an environment where every team member feels respected and valued." 

Looking ahead, Krowe is excited to continue working with the team assembled at 4Wall New York. "We have an incredibly talented group with deep expertise in every area," she said. "It's inspiring to see their growth and the projects they create. The energy and fresh perspectives from our team make this an exciting time." 

"This promotion reflects the hard work and dedication to our clients and our employees that Cassie has demonstrated throughout her time with 4Wall," said 4Wall CEO Wes Bailey. "Her industry experience, leadership skills, and understanding of our clients' needs make her the right person to lead our New York location." 

Krowe's production background, time spent managing 4Wall's New York sales team, and client-first approach position her to be successful in her new role. Her appointment highlights 4Wall's focus on promoting from within and recognizing the people who drive the company's success in the New York and New Jersey markets. 

Cassie Krowe can be reached at: CKrowe@4Wall.com 

About 4Wall Entertainment 

4Wall Entertainment is a provider of entertainment lighting, video, audio, rigging, and production services with locations throughout the United States and United Kingdom. From live events and tv & film to brand activations and theatrical productions, 4Wall delivers equipment and production services for events across the world.