4Wall Entertainment Promotes Brad Hafer and Elliot Krowe to Executive Vice President Roles

4Wall Entertainment, a leading provider of entertainment equipment rentals, sales, and production, is excited to announce the promotions of Brad Hafer to Executive Vice President of Production and Elliot Krowe to Executive Vice President of Business Strategy. These leadership advancements reflect 4Wall's focus on delivering exceptional client service and support across all aspects of the entertainment industry.

Elliot Krowe: Decades of Experience Across TV/Film & Touring

Elliot Krowe brings a wealth of experience from both the touring and TV/Film industries. After attending Columbia University in the 1970s, Krowe began his career touring with Blue Oyster Cult, which led to numerous opportunities as a road manager and lighting designer. He carried this experience into successful tenures at See Factor and BML, working with many of the world's largest entertainment acts. Krowe originally joined 4Wall in 2016 through the acquisition of BML's TV/Film division and has been instrumental in building 4Wall's New York location and expanding the company's TV/Film presence globaly as a General Manager of the northeast region.

"When I first joined 4Wall in 2016, I was looking for my next step. I was drawn to 4Wall's reputation for the newest technology and stellar customer satisfaction," said Krowe when looking back at his start with 4Wall. "I was excited to add my clients to 4Wall's existing client base and grow market share and revenue. My experience here over almost a decade of work has lived up to those expectations."

As Executive VP of Business Strategy, Krowe will maintain oversight of the Northeast region while focusing on developing larger, more comprehensive relationships with major clients globally, including studios, producers, and other entertainment industry leaders. His ability to build relationships and understand what creates successful partnerships has made him invaluable to 4Wall's growth strategy.

"I am looking forward to using the 4Wall platform to develop new revenue streams and open new markets," Krowe said. "Our incredible sales and production teams provide the best equipment and services to our clients across the globe. In my new role, I will be able to guide and mentor them, increasing customer satisfaction while providing the equipment and services 4Wall is known for. This new role will allow me to focus on working with our team to ensure that all of 4Wall's clients receive the same level of service."

Brad Hafer: Three Decades of Production Excellence

With over 32 years of experience in the entertainment industry, Brad Hafer has built an impressive career spanning regional theater, live touring, television production, and corporate events. After joining IBEW Local 743's apprenticeship program to become a licensed electrician, Hafer worked with industry companies including BML, PRG, and PSI, serving as a lighting gaffer and crew chief for high-profile productions, including the early years of the MTV Music Awards. Before joining 4Wall, he co-founded Atomic Lighting with Brad Clark and Brett Puwalski, which later transitioned to Beame and was subsequently acquired by 4Wall.

"I owe so much of how I work to Dave Neel, who started teaching me the business at age 12 and showed me how to make what you've got work," said Hafer. "Later, Mike Callahan took me under his wing and taught me how critical readiness is in what we do. He taught me about spending time in preproduction, prepping things to the point you know it all works before load-in and designing infrastructure systems that can handle changes on the fly. He also taught me to always be the solution and not the problem. I've worked under those principles still to this day."

In his time at 4Wall, Brad has been invaluable in building and expanding 4Wall's touring division and enhancing 4Wall's production capabilities across all markets. In his new role as Executive VP of Production, Hafer will lead client service strategy for 4Wall's large production clients in music and other areas while overseeing discipline specialists who will create baseline standards across lighting, video, rigging, and audio. His hands-on experience across multiple technical disciplines and his client-first approach position him perfectly for this expanded leadership role.

"Under my new role, I look forward to working with our teams that focus on corporate, touring, and tradeshows in a 360-degree manner and having them operating as one machine to improve efficiencies for our operations staff, road crews, and clients," Hafer noted. "Since so many of the clients we have work across different segments of the industry, they can expect that same level of care I put into a show whether it's music, a tradeshow, or a keynote address. To clients I have not worked with directly as of yet, I look forward to meeting them and seeing how we can become the best partner for them as well."

Leadership Perspective

4Wall CEO Wes Bailey spoke about the significance of these promotions: "Brad has shown over many years an innate ability to put our employees and the company in positions to create an excellent product. He takes care of people first both internally and externally, and I believe that always leads to a winning culture. He puts together shows and solves problems like a rock and roll touring guy, which has been a fantastic influence for us operationally."

Bailey continued, "Elliot has built our New York location as well as our TV/Film presence across the country. His industry experience and wealth of knowledge gained over years in the business make him an amazing resource for all of us at 4Wall. His ability to build relationships and understand what creates a good transaction is second to none."

Regarding how these promotions align with 4Wall's strategic vision in 2026 and beyond, Bailey added, "These promotions are the culmination of a lot of work both Brad and Elliot have been putting in since they joined the business, from Brad's perspective creating an organization that can deliver best in class production services, and from Elliot's side driving true partnerships at scale across the company.  I'm excited to continue to partner with both of them in this newest phase of 4Wall."

About 4Wall Entertainment

4Wall Entertainment is a leading provider of entertainment equipment rentals and services, specializing in lighting, video, rigging, and audio for music touring, live events, corporate functions, broadcast, theatre, and more. Founded in 1999, 4Wall is committed to delivering exceptional quality and service across all its US and UK locations.